Forced Redirect Ads: After EffectsĪccording to Confiant, 0.5% of online ads are compromised (contain malicious codes) and show forced redirects. However, there will surely be updates to improve user experience by stopping annoying redirects. The system designed by Google is not perfect, yet.
Google is also dealing with forced redirection issues on a different level as well‒Chrome ad filtering and pop-up blocking technology. Although, publishers can turn off this setting when dealing with direct-sold campaigns. If we talk about Google Ad Manager, DFP automatically adds SafeFrame to all the ads to ensure safety. This is because it restricts third-party vendors (such as viewability analyzing tools or brand safety products) from accessing the data from publishers’ sites. With SafeFrame, the ads will be put inside a safe iframe box which will not allow them to misbehave (like forcing redirects). Publishers can restrict the behavior of ad creative using SafeFrame technology. This is possible only in case of header bidding and private dealing. Once you know which demand partner is causing the problem, immediately send an email to the partner asking to detect and turn down the advertiser causing forced redirect ads. This experiment will take some time depending on a number of demand partners you have. In such a case, turn off the demand partner each at a time and check whether the redirects stopped or not. Manually turn off partners: Sometimes, advertisers are the root cause of the problem instead of the network. But before giving them access to your ad units, make sure you know they are not involved in practices like redirect ads. Of course, it’s beneficial to work with multiple SSPs and networks for a publisher. Reevaluate SSPs and Networks: As a publisher, make sure you are partnered with reliable demand partners. The only problem is, these services scan all the ad units on the web page before loading it on the user’s browser which increases page latency. Take help of technology: Redirect detection services help you detect the redirects for each ad unit and are further used to identify the fraudster behind these malicious practices. This can give you insight on your site and the requests being transferred while accessing it. To do this, you can start by using Charles Proxy (a web-proxy used to detect and record the data being sent and received on the browser) or similar services.
Hence, the first thing a publisher needs to do is monitor the scam and find out the source. This is because most publishers do not notice redirect ads until they start losing users or see a decrease in their ad revenue.
Monitor the scam: For publishers, detection of ad redirection scam is the most difficult part. Once the countdown is over, a forced redirect is sent on user’s screen. Here, fraudsters manipulate the meta refresh tags and put an invisible countdown. Meta refresh tags: These tags are used to redirect the user from one tab to a new tab or refresh the existing tabs.And other times, it originates at the time of ad creation using HTML and/or JavaScript. Sometimes, ad malware is added by third-party platform (using ad injections). Then the entire user’s screen is bombarded with ads and different tabs open up on their own. These codes are designed to trigger when a user gives impression or click.
BETTER BLOCKER FOR REDIRECTS CODE
Malicious code implementation: While creating the ad, it’s hard-coded with malicious redirection codes.During this journey of the ad request, bad actors infuse it with malicious code and send it back to the user’s device resulting in forced redirect ads. Ad request manipulation: An ad request goes through various parties such as an ad network, ad exchange, and agency before it reaches the destination and gets sold.There are three common ways using which forced redirect ads are placed: Due to this, forced redirects manage to surpass the ad security protocols. How Are Redirect Ads Added?Īccording to industry professionals, forced redirects are difficult to detect because they appear only under specific conditions (such as the wireless carrier, geographical location, and time of day). As a result, in order to deal with annoying pop-ups and redirects, the user installs ad blocker which affects the publisher’s earning. While in reality, the publisher might not even have an idea about such redirects. This can further lead to numerous pop-ups appearing on the screen and direct installation of malicious software.Īt this point, the user can think that the publisher is involved in this practice. When a user opens a webpage to access the content of his choice, he is redirected to some other web page instead.
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